{"id":380,"date":"2022-09-11T23:20:17","date_gmt":"2022-09-11T14:20:17","guid":{"rendered":"https:\/\/kashiiblog.com\/?p=380"},"modified":"2022-09-11T23:21:47","modified_gmt":"2022-09-11T14:21:47","slug":"google%e3%82%a2%e3%83%8a%e3%83%aa%e3%83%86%e3%82%a3%e3%82%af%e3%82%b94ga4%e3%81%ae%e5%88%9d%e6%9c%9f%e8%a8%ad%e5%ae%9a%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/kashiiblog.com\/?p=380","title":{"rendered":"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94(GA4)\u306e\u521d\u671f\u8a2d\u5b9a\u65b9\u6cd5"},"content":{"rendered":"<p>\u81ea\u8eab\u306e\u30d6\u30ed\u30b0\uff08https:\/\/kashiiblog.com\/\uff09\u3092UA(\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9)\u304b\u3089GA4(\u30b0\u30fc\u30b0\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94)\u306b\u79fb\u884c\u3059\u308b\u3053\u3068\u304c\u3042\u3063\u305f\u306e\u3067\u8a18\u9332\u3068\u3057\u3066\u65b9\u6cd5\u3092\u6b8b\u3057\u3066\u304a\u304f\u3053\u3068\u306b\u3057\u305f\uff08\u4eca\u5199\u771f\u64ae\u3063\u3066\u3044\u308b\u3082\u306e\u306f\u5225\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3067\u524a\u9664\u3057\u305f\u306e\u3067\u4eca\u306f\u5b58\u5728\u3057\u307e\u305b\u3093\uff09\u3002\u5148\u8d70\u3063\u3066\u30b9\u30af\u30b7\u30e7\u3092\u64ae\u308b\u524d\u306b\u8a2d\u5b9a\u3057\u305f\u3082\u306e\u3082\u3042\u308b\u306e\u3067<a href=\"https:\/\/support.google.com\/analytics\/answer\/6367342?hl=ja#zippy=%2C%E3%81%93%E3%81%AE%E8%A8%98%E4%BA%8B%E3%81%AE%E5%86%85%E5%AE%B9\">\u30b0\u30fc\u30b0\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30c7\u30e2\u30a2\u30ab\u30a6\u30f3\u30c8<\/a>\u306e\u30b9\u30af\u30b7\u30e7\u3082\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span style=\"font-weight: 400;\">\u5fc5\u8981\u306a\u3082\u306e<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Google\u30a2\u30ab\u30a6\u30f3\u30c8<\/span><\/h3>\n<ol>\n<li><span style=\"font-weight: 400;\">\u3000GTM\u30a2\u30ab\u30a6\u30f3\u30c8(\u7de8\u96c6\u8005\u6a29\u9650\u304c\u5fc5\u8981)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u3000GA\u30a2\u30ab\u30a6\u30f3\u30c8(\u7de8\u96c6\u8005\u6a29\u9650\u304c\u5fc5\u8981)<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u4eca\u56de\u4f7f\u7528\u3059\u308b\u306e\u306f\u4e0a\u8a182\u3064\u3067\u3059\u3002\u4f1a\u793e\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5834\u5408\u3001\u7de8\u96c6\u6a29\u9650\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u306a\u3044\u5834\u5408\u304c\u3042\u308b\u306e\u3067\u8a2d\u5b9a\u3059\u308b\u524d\u306b\u6a29\u9650\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u6a29\u9650\u304c\u306a\u3044\u5834\u5408\u3053\u306e\u753b\u50cf\u306e\u3088\u3046\u306a\u72b6\u614b\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-382 aligncenter\" src=\"http:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki1-1024x496.png\" alt=\"\" width=\"728\" height=\"353\" srcset=\"https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki1-1024x496.png 1024w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki1-300x145.png 300w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki1-768x372.png 768w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki1-1536x743.png 1536w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki1.png 1587w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/>\n<h2><span style=\"font-weight: 400;\">GA4\u521d\u671f\u8a2d\u5b9a\u306e\u5927\u307e\u304b\u306a\u624b\u9806<\/span><\/h2>\n<p>GA4\u3092\u521d\u671f\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f\u5927\u307e\u304b\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u624b\u9806\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Google \u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u4f5c\u6210<\/span><\/li>\n<li>GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u3064\u304f\u308b\u30fbUA\u2192GA4\u306b\u79fb\u884c\u3059\u308b<\/li>\n<li><span style=\"font-weight: 400;\">GA4\u306e\u4e2d\u8eab\u3092\u521d\u671f\u8a2d\u5b9a\u3059\u308b<\/span><\/li>\n<li>GTM\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30b3\u30f3\u30c6\u30ca\u3092\u3064\u304f\u308b<\/li>\n<li><span style=\"font-weight: 400;\">GTM\u306e\u8a2d\u5b9a\u3092\u3059\u308b<\/span><\/li>\n<li>GTM\u306e\u30b3\u30fc\u30c9\u8a2d\u5b9a\u3092\u884c\u3046<\/li>\n<li><span style=\"font-weight: 400;\">\u30c7\u30fc\u30bf\u9001\u4fe1\u51fa\u6765\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Google \u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u4f5c\u6210<\/span><\/h3>\n<p>Google\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u5834\u5408\u306b\u306fGoogle\u30a2\u30ab\u30a6\u30f3\u30c8\u304b\u3089\u4f5c\u6210\u3057\u307e\u3059\u3002\u3084\u308a\u304b\u305f\u306f<a href=\"https:\/\/support.google.com\/accounts\/answer\/27441?hl=ja\">\u3053\u306e\u3084\u308a\u65b9<\/a>\u3092\u78ba\u8a8d\u3059\u308c\u3070\u3088\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-401 aligncenter\" src=\"http:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/google1.png\" alt=\"\" width=\"761\" height=\"628\" srcset=\"https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/google1.png 761w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/google1-300x248.png 300w\" sizes=\"auto, (max-width: 761px) 100vw, 761px\" \/>\n<h3><span style=\"font-weight: 400;\">GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u3064\u304f\u308b\u30fbUA\u2192GA4\u306b\u79fb\u884c\u3059\u308b<\/span><\/h3>\n<h4><strong>GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u3064\u304f\u308b<\/strong><\/h4>\n<p>1.GA4\u306e[\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210]\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3002<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-384 aligncenter\" src=\"http:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki3-1024x763.png\" alt=\"\" width=\"728\" height=\"542\" srcset=\"https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki3-1024x763.png 1024w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki3-300x224.png 300w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki3-768x572.png 768w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki3.png 1087w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/>\n<p>2.GA4\u306e[\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u8a2d\u5b9a]\u3092\u884c\u3046\u3002\u30d7\u30ed\u30d1\u30c6\u30a3\u540d\u306f\u30b0\u30fc\u30b0\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u5de6\u4e0a\u90e8\u306b\u8a18\u8f09\u3055\u308c\u308b\u540d\u524d\u306e\u3053\u3068\u3067\u3001\u81ea\u5206\u306e\u5206\u304b\u308a\u3084\u3059\u3044\u540d\u524d\u3092\u3064\u3051\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u5909\u66f4\u3082\u53ef\u80fd\u306a\u306e\u3067\u6c17\u306b\u306a\u308b\u306e\u3067\u3042\u308c\u3070\u66ab\u5b9a\u7684\u306a\u540d\u524d\u3092\u3064\u3051\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002\u65e5\u672c\u306e\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u57fa\u672c\u306f\u65e5\u672c\u6642\u9593\u3068\u65e5\u672c\u5186\u306b\u8a2d\u5b9a\u3059\u308b\u3068\u3088\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-386 aligncenter\" src=\"http:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki5-1024x604.png\" alt=\"\" width=\"728\" height=\"429\" srcset=\"https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki5-1024x604.png 1024w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki5-300x177.png 300w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki5-768x453.png 768w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki5.png 1343w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-387 aligncenter\" src=\"http:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki6-1024x564.png\" alt=\"\" width=\"728\" height=\"401\" srcset=\"https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki6-1024x564.png 1024w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki6-300x165.png 300w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki6-768x423.png 768w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki6.png 1440w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/>\n<p>&nbsp;<\/p>\n<h4><strong>UA\u2192GA4\u306b\u79fb\u884c\u3059\u308b<\/strong><\/h4>\n<p>UA\u304b\u3089GA4\u306b\u79fb\u884c\u3059\u308b\u5834\u5408\u306f\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306eGA4\u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u304b\u3089GA4\u306b\u79fb\u884c\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u6a29\u9650\u304c\u306a\u3051\u308c\u3070\u8a2d\u5b9a\u304c\u3067\u304d\u307e\u305b\u3093\u3002<br \/>\n\u6a29\u9650\u304c\u306a\u3044\u5834\u5408\u306b\u306f\u7de8\u96c6\u8005\u3084\u7ba1\u7406\u8005\u306b\u5909\u66f4\u3057\u3066\u4f7f\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-383 aligncenter\" src=\"http:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki2-1024x442.png\" alt=\"\" width=\"728\" height=\"314\" srcset=\"https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki2-1024x442.png 1024w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki2-300x129.png 300w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki2-768x331.png 768w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki2-1536x663.png 1536w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki2.png 1588w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/>\n<h3><span style=\"font-weight: 400;\">GA4\u306e\u4e2d\u8eab\u3092\u521d\u671f\u8a2d\u5b9a\u3059\u308b<\/span><\/h3>\n<h4>1.\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a\u3092\u3059\u308b<\/h4>\n<p>\u8a2d\u5b9a\u304b\u3089\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a\u3092\u3057\u307e\u3059\u3002<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-388 aligncenter\" src=\"http:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki7-1024x295.png\" alt=\"\" width=\"728\" height=\"210\" srcset=\"https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki7-1024x295.png 1024w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki7-300x87.png 300w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki7-768x221.png 768w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki7-1536x443.png 1536w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki7.png 1550w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/>\n<p>\u8a08\u6e2c\u3057\u305f\u3044\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL\u3092\u8a18\u8f09\u3057\u3001\u30b9\u30c8\u30ea\u30fc\u30e0\u540d\u3092\u3064\u3051\u307e\u3059\u3002<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-390 aligncenter\" src=\"http:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki9-1024x385.png\" alt=\"\" width=\"728\" height=\"274\" srcset=\"https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki9-1024x385.png 1024w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki9-300x113.png 300w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki9-768x289.png 768w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki9.png 1415w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-391 aligncenter\" src=\"http:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki10-1024x669.png\" alt=\"\" width=\"728\" height=\"476\" srcset=\"https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki10-1024x669.png 1024w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki10-300x196.png 300w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki10-768x502.png 768w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki10.png 1282w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/>\n<p><strong>2.Google\u30b7\u30b0\u30ca\u30eb\u306e\u8a2d\u5b9a<\/strong><\/p>\n<p>\u8a2d\u5b9a\uff1eGA4\u30d7\u30ed\u30d1\u30c6\u30a3\uff1e\u30c7\u30fc\u30bf\u8a2d\u5b9a\uff1e\u30c7\u30fc\u30bf\u53ce\u96c6\u3067Google\u30b7\u30b0\u30ca\u30eb\u306e\u8a2d\u5b9a\u3092\u3057\u307e\u3059\u3002\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u306bGoogle\u30b7\u30b0\u30ca\u30eb\u3092ON\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u3044\u307e\u307e\u3067PC\u3084iPhone\u306a\u3069\u306e\u30c7\u30d0\u30a4\u30b9\u5225\u306b\u8a08\u6e2c\u3055\u308c\u3066\u3044\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u4e00\u4eba\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002\u307b\u304b\u306b\u3082Chrome\u3084safari\u306a\u3069\u5225\u30d6\u30e9\u30a6\u30b6\u3067\u3082\u540c\u69d8\u306e\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u203b\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u308b\u6761\u4ef6\u306f\u4ee5\u4e0b\u306e2\u3064\u3092\u6e80\u305f\u3057\u305f\u72b6\u614b\u3067\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u7279\u306b\u9650\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30e6\u30fc\u30b6\u30fc\u304cGoogle\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u3044\u308b\u72b6\u614b<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u306eGoogle\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u300c\u5e83\u544a\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3092\u76ee\u7684\u3068\u3057\u305f\u95a2\u9023\u4ed8\u3051\u300d\u306b\u540c\u610f\u3057\u3066\u3044\u308b\u72b6\u614b<\/li>\n<\/ul>\n<p>\u307e\u305f\u3001Google\u30b7\u30b0\u30ca\u30eb\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u6709\u52b9\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u30ec\u30dd\u30fc\u30c8\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u6027\u5225\u3084\u5e74\u9f62\u3001\u30a4\u30f3\u30bf\u30ec\u30b9\u30c8\u30ab\u30c6\u30b4\u30ea\u3068\u3044\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u5206\u6790\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u96c6\u8a08\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-385 aligncenter\" src=\"http:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki14-1024x463.png\" alt=\"\" width=\"728\" height=\"329\" srcset=\"https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki14-1024x463.png 1024w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki14-300x136.png 300w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki14-768x347.png 768w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki14.png 1526w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/>\n<p><strong>3.\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306e\u4fdd\u6301<\/strong><\/p>\n<p>\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u306f\u521d\u671f\u8a2d\u5b9a\u306f2\u30f5\u6708\u8a2d\u5b9a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4f55\u3082\u4e0d\u90fd\u5408\u304c\u306a\u3044\u306e\u3067\u3042\u308c\u307014\u30f5\u6708\u306b\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u8a2d\u5b9a\u3057\u3066\u3082\u5e74\u9593\u6bd4\u8f03\u306f2\u5e74\u9593\u3057\u304b\u3067\u304d\u306a\u3044\u306e\u3067\u30c7\u30fc\u30bf\u3092\u305d\u308c\u4ee5\u4e0a\u4fdd\u5b58\u3057\u305f\u3044\u306e\u3067\u3042\u308c\u3070BigQuery\u3067\u30c7\u30fc\u30bf\u3092\u8caf\u3081\u308b\u304b\u3001\u5225\u3067\u4fdd\u5b58\u3059\u308b\u306e\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-396 aligncenter\" src=\"http:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki15-1024x277.png\" alt=\"\" width=\"728\" height=\"197\" srcset=\"https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki15-1024x277.png 1024w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki15-300x81.png 300w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki15-768x208.png 768w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki15.png 1492w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/>\n<p><strong>4.\u9664\u5916\u30d5\u30a3\u30eb\u30bf<\/strong><\/p>\n<p>\u5185\u90e8\u3067\u30b5\u30a4\u30c8\u3092\u898b\u3066\u3044\u308b\u969b\u306b\u8a08\u6e2c\u304c\u3055\u308c\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u9664\u5916\u30d5\u30a3\u30eb\u30bf\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u4f1a\u793e\u306a\u3069\u591a\u6570\u306e\u4eba\u304c\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3059\u308b\u3068PV\u3084\u30e6\u30fc\u30b6\u30fc\u6570\u304c\u672c\u6765\u306a\u3044\u5f62\u3067\u6c34\u5897\u3057\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u9664\u5916\u30d5\u30a3\u30eb\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u305d\u308c\u3092\u9632\u304e\u307e\u3059\u3002\u6700\u521d\u306b\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f[\u73fe\u5728\u306e\u72b6\u614b]\u2192[\u30c6\u30b9\u30c8]\u3068\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u3042\u3068\u3067[\u6709\u52b9]\u306b\u5909\u66f4\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-397 aligncenter\" src=\"http:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki16-1024x196.png\" alt=\"\" width=\"728\" height=\"139\" srcset=\"https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki16-1024x196.png 1024w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki16-300x58.png 300w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki16-768x147.png 768w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki16.png 1512w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/>\n<h3><span style=\"font-weight: 400;\">GTM\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30b3\u30f3\u30c6\u30ca\u3092\u3064\u304f\u308b<\/span><\/h3>\n<p>GTM\uff08Google Tag Manager\uff09\u306f\u3001Google\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30bf\u30b0\u7ba1\u7406\u30c4\u30fc\u30eb\u306e\u3053\u3068\u3067\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u540c\u3058\u304f\u3001Google\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u3042\u308c\u3070\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u307e\u3059\u3002GTM\u306f\u7ba1\u7406\u7528\u306e\u30bf\u30b0\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3059\u308c\u3070\u3001\u7ba1\u7406\u753b\u9762\u3092\u901a\u3057\u3066\u3055\u307e\u3056\u307e\u306a\u30bf\u30b0\u3092\u8a2d\u7f6e\u30fb\u7de8\u96c6\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>GTM\u3092\u4f7f\u7528\u305b\u305a\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30bf\u30b0\u3084Facebook\u306a\u3069\u306e\u5e83\u544a\u306e\u8a08\u6e2c\u30bf\u30b0\u306a\u3069\u3092Web\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3057\u305f\u3044\u5834\u5408\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8a72\u5f53\u30da\u30fc\u30b8\u3059\u3079\u3066\u306ehtml\u3092\u6bce\u56de\u7de8\u96c6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001GTM\u3092\u5c0e\u5165\u3057\u3066\u3044\u308c\u3070\u3001html\u3092\u7de8\u96c6\u3059\u308b\u3053\u3068\u306a\u304f\u30bf\u30b0\u306e\u8a2d\u7f6e\u3057\u305f\u3044\u7b87\u6240\u3092\u6307\u5b9a\u3057\u3066\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u4f1a\u793e\u306e\u5834\u5408\u306f\u6a29\u9650\u7684\u306bhtml\u3092\u89e6\u308c\u308b\u4eba\u304c\u9650\u3089\u308c\u308b\u306e\u3067\u5206\u6790\u95a2\u9023\u306e\u3053\u3068\u3092\u3057\u3066\u3044\u308b\u65b9\u3068\u90e8\u7f72\u304c\u9055\u3046\u5834\u5408\u306b\u306f\u5c0e\u5165\u3057\u3066\u3044\u308b\u307b\u3046\u304c\u697d\u306b\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>GTM\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u305d\u306e\u4e2d\u306b\u30b3\u30f3\u30c6\u30ca\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002GTM\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u8907\u6570\u306e\u30b3\u30f3\u30c6\u30ca\u3092\u4e00\u3064\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u7ba1\u7406\u3067\u304d\u3001\u4e00\u3064\u306e\u30b3\u30f3\u30c6\u30ca\u3067\u4e00\u3064\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u57fa\u672c\u7684\u306b\u306f\u5236\u5fa1\u3057\u307e\u3059\u3002\u57fa\u672c\u7684\u306b\u306f\u81ea\u8eab\u3067\u3057\u304b\u30a2\u30ab\u30a6\u30f3\u30c8\u540d\u3082\u30b3\u30f3\u30c6\u30ca\u3082\u307f\u306a\u3044\u306e\u3068\u540d\u79f0\u3082\u5909\u66f4\u3067\u304d\u308b\u306e\u3067\u597d\u304d\u306a\u540d\u524d\u3092\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u57fa\u672c\u7684\u306b\u8a08\u6e2c\u3057\u305f\u3044\u7b87\u6240\u306e\u7a2e\u985e\u3092\u305d\u306e\u307e\u307e\u9078\u3093\u3067\u304f\u3060\u3055\u3044\u3002\u305f\u3076\u3093\u30b5\u30a4\u30c8\u3092\u9078\u3076\u3053\u3068\u304c\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-392 aligncenter\" src=\"http:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki11-1024x680.png\" alt=\"\" width=\"728\" height=\"483\" srcset=\"https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki11-1024x680.png 1024w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki11-300x200.png 300w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki11-768x510.png 768w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki11.png 1303w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-393 aligncenter\" src=\"http:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki12-1024x193.png\" alt=\"\" width=\"728\" height=\"137\" srcset=\"https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki12-1024x193.png 1024w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki12-300x57.png 300w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki12-768x145.png 768w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/syoki12.png 1299w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/>\n<h3>GTM\u306e\u30b3\u30fc\u30c9\u8a2d\u5b9a\u3092\u884c\u3046<\/h3>\n<p>GTM\u304c\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u305f\u3081\u306bGTM\u306e\u30b3\u30fc\u30c9\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u30db\u30fc\u30e0\u306e\u30d8\u30c3\u30c0\u30fc\u90e8\u5206\u306b\u3042\u308bGTM\u30b3\u30fc\u30c9\u3092\u62bc\u3059\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b3\u30fc\u30c9\u304c\u51fa\u307e\u3059\u3002html\u4e0a\u306b\u4ee5\u4e0b\u306e\u30bf\u30b0\u3092\u305d\u306e\u307e\u307e\u30b3\u30d4\u30fc\u3057\u3066\u8cbc\u308a\u4ed8\u3051\u307e\u3059\u3002<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-406 aligncenter\" src=\"http:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2022-09-11-231002.png\" alt=\"\" width=\"751\" height=\"522\" srcset=\"https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2022-09-11-231002.png 751w, https:\/\/kashiiblog.com\/wp-content\/uploads\/2022\/09\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2022-09-11-231002-300x209.png 300w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\" \/>\n<h3><span style=\"font-weight: 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