{"id":380,"date":"2022-09-11T23:20:17","date_gmt":"2022-09-11T14:20:17","guid":{"rendered":"https:\/\/kashiiblog.com\/?p=380"},"modified":"2022-09-11T23:21:47","modified_gmt":"2022-09-11T14:21:47","slug":"google%e3%82%a2%e3%83%8a%e3%83%aa%e3%83%86%e3%82%a3%e3%82%af%e3%82%b94ga4%e3%81%ae%e5%88%9d%e6%9c%9f%e8%a8%ad%e5%ae%9a%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/kashiiblog.com\/?p=380","title":{"rendered":"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94(GA4)\u306e\u521d\u671f\u8a2d\u5b9a\u65b9\u6cd5"},"content":{"rendered":"

\u81ea\u8eab\u306e\u30d6\u30ed\u30b0\uff08https:\/\/kashiiblog.com\/\uff09\u3092UA(\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9)\u304b\u3089GA4(\u30b0\u30fc\u30b0\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94)\u306b\u79fb\u884c\u3059\u308b\u3053\u3068\u304c\u3042\u3063\u305f\u306e\u3067\u8a18\u9332\u3068\u3057\u3066\u65b9\u6cd5\u3092\u6b8b\u3057\u3066\u304a\u304f\u3053\u3068\u306b\u3057\u305f\uff08\u4eca\u5199\u771f\u64ae\u3063\u3066\u3044\u308b\u3082\u306e\u306f\u5225\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3067\u524a\u9664\u3057\u305f\u306e\u3067\u4eca\u306f\u5b58\u5728\u3057\u307e\u305b\u3093\uff09\u3002\u5148\u8d70\u3063\u3066\u30b9\u30af\u30b7\u30e7\u3092\u64ae\u308b\u524d\u306b\u8a2d\u5b9a\u3057\u305f\u3082\u306e\u3082\u3042\u308b\u306e\u3067\u30b0\u30fc\u30b0\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30c7\u30e2\u30a2\u30ab\u30a6\u30f3\u30c8<\/a>\u306e\u30b9\u30af\u30b7\u30e7\u3082\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u5fc5\u8981\u306a\u3082\u306e<\/span><\/h2>\n

Google\u30a2\u30ab\u30a6\u30f3\u30c8<\/span><\/h3>\n
    \n
  1. \u3000GTM\u30a2\u30ab\u30a6\u30f3\u30c8(\u7de8\u96c6\u8005\u6a29\u9650\u304c\u5fc5\u8981)<\/span><\/li>\n
  2. \u3000GA\u30a2\u30ab\u30a6\u30f3\u30c8(\u7de8\u96c6\u8005\u6a29\u9650\u304c\u5fc5\u8981)<\/span><\/li>\n<\/ol>\n

    \u4eca\u56de\u4f7f\u7528\u3059\u308b\u306e\u306f\u4e0a\u8a182\u3064\u3067\u3059\u3002\u4f1a\u793e\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5834\u5408\u3001\u7de8\u96c6\u6a29\u9650\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u306a\u3044\u5834\u5408\u304c\u3042\u308b\u306e\u3067\u8a2d\u5b9a\u3059\u308b\u524d\u306b\u6a29\u9650\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u6a29\u9650\u304c\u306a\u3044\u5834\u5408\u3053\u306e\u753b\u50cf\u306e\u3088\u3046\u306a\u72b6\u614b\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\"\"\n

    GA4\u521d\u671f\u8a2d\u5b9a\u306e\u5927\u307e\u304b\u306a\u624b\u9806<\/span><\/h2>\n

    GA4\u3092\u521d\u671f\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f\u5927\u307e\u304b\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u624b\u9806\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

      \n
    1. Google \u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u4f5c\u6210<\/span><\/li>\n
    2. GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u3064\u304f\u308b\u30fbUA\u2192GA4\u306b\u79fb\u884c\u3059\u308b<\/li>\n
    3. GA4\u306e\u4e2d\u8eab\u3092\u521d\u671f\u8a2d\u5b9a\u3059\u308b<\/span><\/li>\n
    4. GTM\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30b3\u30f3\u30c6\u30ca\u3092\u3064\u304f\u308b<\/li>\n
    5. GTM\u306e\u8a2d\u5b9a\u3092\u3059\u308b<\/span><\/li>\n
    6. GTM\u306e\u30b3\u30fc\u30c9\u8a2d\u5b9a\u3092\u884c\u3046<\/li>\n
    7. \u30c7\u30fc\u30bf\u9001\u4fe1\u51fa\u6765\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d<\/span><\/li>\n<\/ol>\n

      Google \u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u4f5c\u6210<\/span><\/h3>\n

      Google\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u5834\u5408\u306b\u306fGoogle\u30a2\u30ab\u30a6\u30f3\u30c8\u304b\u3089\u4f5c\u6210\u3057\u307e\u3059\u3002\u3084\u308a\u304b\u305f\u306f\u3053\u306e\u3084\u308a\u65b9<\/a>\u3092\u78ba\u8a8d\u3059\u308c\u3070\u3088\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\"\"\n

      GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u3064\u304f\u308b\u30fbUA\u2192GA4\u306b\u79fb\u884c\u3059\u308b<\/span><\/h3>\n

      GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u3064\u304f\u308b<\/strong><\/h4>\n

      1.GA4\u306e[\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210]\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3002<\/p>\n\"\"\n

      2.GA4\u306e[\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u8a2d\u5b9a]\u3092\u884c\u3046\u3002\u30d7\u30ed\u30d1\u30c6\u30a3\u540d\u306f\u30b0\u30fc\u30b0\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u5de6\u4e0a\u90e8\u306b\u8a18\u8f09\u3055\u308c\u308b\u540d\u524d\u306e\u3053\u3068\u3067\u3001\u81ea\u5206\u306e\u5206\u304b\u308a\u3084\u3059\u3044\u540d\u524d\u3092\u3064\u3051\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u5909\u66f4\u3082\u53ef\u80fd\u306a\u306e\u3067\u6c17\u306b\u306a\u308b\u306e\u3067\u3042\u308c\u3070\u66ab\u5b9a\u7684\u306a\u540d\u524d\u3092\u3064\u3051\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002\u65e5\u672c\u306e\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u57fa\u672c\u306f\u65e5\u672c\u6642\u9593\u3068\u65e5\u672c\u5186\u306b\u8a2d\u5b9a\u3059\u308b\u3068\u3088\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\"\"\"\"\n

       <\/p>\n

      UA\u2192GA4\u306b\u79fb\u884c\u3059\u308b<\/strong><\/h4>\n

      UA\u304b\u3089GA4\u306b\u79fb\u884c\u3059\u308b\u5834\u5408\u306f\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306eGA4\u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u304b\u3089GA4\u306b\u79fb\u884c\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u6a29\u9650\u304c\u306a\u3051\u308c\u3070\u8a2d\u5b9a\u304c\u3067\u304d\u307e\u305b\u3093\u3002
      \n\u6a29\u9650\u304c\u306a\u3044\u5834\u5408\u306b\u306f\u7de8\u96c6\u8005\u3084\u7ba1\u7406\u8005\u306b\u5909\u66f4\u3057\u3066\u4f7f\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\"\"\n

      GA4\u306e\u4e2d\u8eab\u3092\u521d\u671f\u8a2d\u5b9a\u3059\u308b<\/span><\/h3>\n

      1.\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a\u3092\u3059\u308b<\/h4>\n

      \u8a2d\u5b9a\u304b\u3089\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a\u3092\u3057\u307e\u3059\u3002<\/p>\n\"\"\n

      \u8a08\u6e2c\u3057\u305f\u3044\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL\u3092\u8a18\u8f09\u3057\u3001\u30b9\u30c8\u30ea\u30fc\u30e0\u540d\u3092\u3064\u3051\u307e\u3059\u3002<\/p>\n\"\"\n\"\"\n

      2.Google\u30b7\u30b0\u30ca\u30eb\u306e\u8a2d\u5b9a<\/strong><\/p>\n

      \u8a2d\u5b9a\uff1eGA4\u30d7\u30ed\u30d1\u30c6\u30a3\uff1e\u30c7\u30fc\u30bf\u8a2d\u5b9a\uff1e\u30c7\u30fc\u30bf\u53ce\u96c6\u3067Google\u30b7\u30b0\u30ca\u30eb\u306e\u8a2d\u5b9a\u3092\u3057\u307e\u3059\u3002\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u306bGoogle\u30b7\u30b0\u30ca\u30eb\u3092ON\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u3044\u307e\u307e\u3067PC\u3084iPhone\u306a\u3069\u306e\u30c7\u30d0\u30a4\u30b9\u5225\u306b\u8a08\u6e2c\u3055\u308c\u3066\u3044\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u4e00\u4eba\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002\u307b\u304b\u306b\u3082Chrome\u3084safari\u306a\u3069\u5225\u30d6\u30e9\u30a6\u30b6\u3067\u3082\u540c\u69d8\u306e\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

      \u203b\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u308b\u6761\u4ef6\u306f\u4ee5\u4e0b\u306e2\u3064\u3092\u6e80\u305f\u3057\u305f\u72b6\u614b\u3067\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u7279\u306b\u9650\u308a\u307e\u3059\u3002<\/p>\n

        \n
      • \u30e6\u30fc\u30b6\u30fc\u304cGoogle\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u3044\u308b\u72b6\u614b<\/li>\n
      • \u30e6\u30fc\u30b6\u30fc\u306eGoogle\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u300c\u5e83\u544a\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3092\u76ee\u7684\u3068\u3057\u305f\u95a2\u9023\u4ed8\u3051\u300d\u306b\u540c\u610f\u3057\u3066\u3044\u308b\u72b6\u614b<\/li>\n<\/ul>\n

        \u307e\u305f\u3001Google\u30b7\u30b0\u30ca\u30eb\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u6709\u52b9\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u30ec\u30dd\u30fc\u30c8\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u6027\u5225\u3084\u5e74\u9f62\u3001\u30a4\u30f3\u30bf\u30ec\u30b9\u30c8\u30ab\u30c6\u30b4\u30ea\u3068\u3044\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u5206\u6790\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u96c6\u8a08\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\"\"\n

        3.\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306e\u4fdd\u6301<\/strong><\/p>\n

        \u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u306f\u521d\u671f\u8a2d\u5b9a\u306f2\u30f5\u6708\u8a2d\u5b9a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4f55\u3082\u4e0d\u90fd\u5408\u304c\u306a\u3044\u306e\u3067\u3042\u308c\u307014\u30f5\u6708\u306b\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u8a2d\u5b9a\u3057\u3066\u3082\u5e74\u9593\u6bd4\u8f03\u306f2\u5e74\u9593\u3057\u304b\u3067\u304d\u306a\u3044\u306e\u3067\u30c7\u30fc\u30bf\u3092\u305d\u308c\u4ee5\u4e0a\u4fdd\u5b58\u3057\u305f\u3044\u306e\u3067\u3042\u308c\u3070BigQuery\u3067\u30c7\u30fc\u30bf\u3092\u8caf\u3081\u308b\u304b\u3001\u5225\u3067\u4fdd\u5b58\u3059\u308b\u306e\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\"\"\n

        4.\u9664\u5916\u30d5\u30a3\u30eb\u30bf<\/strong><\/p>\n

        \u5185\u90e8\u3067\u30b5\u30a4\u30c8\u3092\u898b\u3066\u3044\u308b\u969b\u306b\u8a08\u6e2c\u304c\u3055\u308c\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u9664\u5916\u30d5\u30a3\u30eb\u30bf\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u4f1a\u793e\u306a\u3069\u591a\u6570\u306e\u4eba\u304c\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3059\u308b\u3068PV\u3084\u30e6\u30fc\u30b6\u30fc\u6570\u304c\u672c\u6765\u306a\u3044\u5f62\u3067\u6c34\u5897\u3057\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u9664\u5916\u30d5\u30a3\u30eb\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u305d\u308c\u3092\u9632\u304e\u307e\u3059\u3002\u6700\u521d\u306b\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f[\u73fe\u5728\u306e\u72b6\u614b]\u2192[\u30c6\u30b9\u30c8]\u3068\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u3042\u3068\u3067[\u6709\u52b9]\u306b\u5909\u66f4\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\"\"\n

        GTM\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30b3\u30f3\u30c6\u30ca\u3092\u3064\u304f\u308b<\/span><\/h3>\n

        GTM\uff08Google Tag Manager\uff09\u306f\u3001Google\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30bf\u30b0\u7ba1\u7406\u30c4\u30fc\u30eb\u306e\u3053\u3068\u3067\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u540c\u3058\u304f\u3001Google\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u3042\u308c\u3070\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u307e\u3059\u3002GTM\u306f\u7ba1\u7406\u7528\u306e\u30bf\u30b0\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3059\u308c\u3070\u3001\u7ba1\u7406\u753b\u9762\u3092\u901a\u3057\u3066\u3055\u307e\u3056\u307e\u306a\u30bf\u30b0\u3092\u8a2d\u7f6e\u30fb\u7de8\u96c6\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

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        GTM\u306e\u8a2d\u5b9a\u3092\u3059\u308b<\/span><\/h3>\n

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